FLEET FEET Flyer: December 2009
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Welcome,
Friends!
There comes a time where you have to step out the door into the cold rain to start your run. My first attempt at this was pathetic. Snoozed my alarm three times, contemplated giving up running all together, sat and looked out my window, then finally made the move to get dressed. Once I set foot in the first puddle, the water seemed to be part of me. It is the starting something new that is never easy. But once you start, you are that much closer to the finish line.
This holiday season, start something new. It can be as easy as starting a new family tradition, running longer than a 5K, or beginning that training program you keep putting off. End this year with a start and see where it takes you.
There is no time like the present! Or in this case, giving a present. Check out the FLEET FEET ultimate gift that we are offering this year, the training team, the racing team and all the wonderful things that you can be involved in. The holidays are about being with family, and we want you to be a part of ours.
I am excited to begin my "something new" with
the FLEET FEET family. I look forward to starting this new journey
and meeting all of you in the running world!
Keep Running,
Rachel Schroeder
Editor
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We are excited to send out the FLEET FEET Flyer, and we would love to hear back from you! Feel free to send any comments directly to me via email. Happy Running!
Sincerely,
Rachel Schroeder
Editor
Click here to view past FLEET FEET Flyers!
Unlock the Perfect Gift for the runner in your life.
When searching for that perfect gift, you are looking for a perfect fit. At FLEET FEET, our Fitlosophy is that a comfortable, enjoyable running experience requires equipment that meets each runner’s individual needs. Since runners come in all shapes, sizes and gait styles, it can be difficult to purchase a gift that will best serve those needs.
Gift-givers, have no fear! The new FLEET FEET Key to Comfort is an all-inclusive, customized gift package providing comfort for many months to come. Each Key to Comfort comes with a unique running-themed key ring and a card detailing the many gifts. At their convenience, they may redeem their key at any FLEET FEET St. Louis store. Each key ring is placed in a “no wrapping necessary” gift box, complete with ribbon, bow and “To/From” card.
Women keyholders will receive a professionally-fitted pair of shoes, a pair of foot-pampering socks, a sports bra (fitting available, if requested), a FLEET FEET headband and a $30 Gift Card (for any comfort-enhancing extras)! Men keyholders will receive professionally-fitted pair of shoes, a pair of foot-coddling socks, a FLEET FEET runner's hat and a $30 Gift Card to spend on those little extras!
They are available online and at all of the FLEET FEET St. Louis locations: Chesterfield, Fenton and St. Charles. The price of the women’s Key to Comfort is $189.99; men’s $159.99. Sales are limited to two keys per customer. Fitted shoes will be limited to in-stock styles.
The sixth generation shoe has it all!
At FLEET FEET Sports, our primary goal is to help runners and walkers remain injury-free so they can both enjoy and benefit from their workouts. Our ability to meet that goal begins well before the customer enters one of our stores. It begins when we select the items that we choose to sell.
When considering whether or not a trail running shoe will serve our customers well, we look for six specific features that make a shoe appropriate for regular use on the trails:
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Stone Bruise Deflector – a semi-rigid plate under the forefoot that shields the foot from sharp rocks and stumps.
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Toe Bumper – a reinforced toebox that reduces the liklihood of toe breakage when a rock or stump is accidentally kicked.
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High-Traction Outersole – an outersole that is specifically designed to provide exceptional traction on a variety of surfaces and grades.
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Stable Midsole – a midsole that reduces the likelihood of rolled ankles.
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Gusseted-Tongue – an anchored tongue that helps keep debris from entering the shoe.
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Moisture Management – an upper that helps keep the foot dry, either by keeping water out in the first place or by using materials that dry quickly after they get wet.
The completely redesigned Asics Gel-Trail Attack
(now in its sixth generation) is a rarity. It has all six
trail-specific features and sells for a very reasonable $84.99. Of
particular interest to the avid trail runner will be the Trail
Attack’s unique outersole design. It has soft, grabby lugs from heel
to toe (without ignoring the important midfoot area), angled forward
and backward. The result is exceptional traction both when climbing
and descending, whether the trail is dry rock or mud. The midsole’s
low center-of-gravity both improves stability and contributes to the
Trail Attack’s light weight. Keeping the shoe lighter is also why
Asics chose to build the upper using quick drying materials, rather
than heavier, water-resistant/proof materials.
Running on uneven, often wet terrain creates a
lot of foot movement within the shoe – and that movement can lead to
blisters. Recently, two of the blister-reducing features that we
look for in a trail shoe – water and debris management – have made
their way into trail-specific socks. The Drymax Trail Running
Quarter Crew is sewn from a fabric that has been proven to dry
quicker than any other sock material on the market – and the fabric
is sewn thicker in two key locations of the specially designed ankle
to help keep trail debris from entering both the sock and the shoe.
Price: $11.50 per pair.
Men's and Women's Asics Trail Attack and Drymax Trail Running Quarter Crew are available online and at all FLEET FEET St. Louis locations: Chesterfield, Fenton and St. Charles.
Try out your new gear at the annual Fleet Feet Running Club trail run on Jan. 1 at 10 a.m. on the Lost Valley terrain.
FLEET FEET Training Team Starts Saturday,
Dec. 12!
Don't let the dark, cold winter months slow you down.
For that extra spring in your step...Register
Now for FLEET
FEET Training Team!
Begin training for The Go! St. Louis Marathon or
Half Marathon with a structured training program
to give you that extra boost. If you are lacking that drive to
improve your time, wake up early or just beat down the miles to
finish the race, the FLEET FEET Training Team program can get you
across that finish line. From the novice to the veteran marathoner,
the FLEET FEET Training Team has a spot for you. All athletes will
be placed into groups with specific training schedules that are
professionally designed based on their goal distance and pace
abilities. Experienced and dedicated coaches will lead the way,
guiding you to reach your personal goals while providing
encouragement and support every single step of the way.
Program Perks include:
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Group long runs on Saturday morning through some of St. Louis' best running routes
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Optional weekly group workouts
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Training tips and support from coaching staff
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Pre-run dynamic warm-up and stretching
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Discounts on FLEET FEET purchases through duration of the training program
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Interactive clinics
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Race Day pacing and support
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Post-race celebration
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Social events with coaches and fellow members
Registration for the Marathon and Half Marathon programs are now open and spots are limited. The Full Marathon Program begins Saturday, December 12. The Half Marathon Program begins Saturday, January 16. Download a registration form to learn more about this FLEET FEET Training Team program. Visit our Training Team website for more information about all FLEET FEET Training Team programs!
Racing Team Last Tailgate of the Year
Join us for the Dash to the Den 5K Tailgate!
Hang out with the FLEET FEET Racing Team on Sunday, December 6, 2009 at the Dash to the Den 5K. Starting at 9 a.m., run through scenic Quail Ridge Park in Wentzville, MO to kick off the final month of racing in 2009!
A post-race tailgate, hosted by the Racing team, will be held for members and those interested in joining the team. To join, simply wear a top with a visible FLEET FEET logo, submit your time through our team website and you're in! Find out more about the FLEET FEET Racing Team.
If you'd like to join us, visit the FLEET FEET race calendar or download the registration form. Any other questions about the team please contact Josh. We hope you have a great race and we'll see you at the tailgate!
FLEET FEET Honored as One of
America’s 50 Best Running Stores
We are happy to report that FLEET FEET St. Louis has again been named one of the "50 Best Running Stores in America" after an independent analysis co-sponsored by Competitor Magazine and a running trade journal - and independently conducted by the Franklin Resource Group.
The sponsors' press release reads in part, "FLEET FEET St. Louis, a local specialty running retailer, was recently recognized as one of The 50 Best Running Stores in America by two leading trade and consumer publications. FLEET FEET St. Louis took its place among the country’s elite retailers following an extensive nomination and review process throughout 2009...The local retailer was recognized by a panel of industry experts for its outstanding service, product knowledge and merchandising."
A special report on The 50 Best Running Stores in America appears in the November/December issue of Competitor Magazine. In 2010, the endurance sport-focused Competitor Magazine will expand from a regional publication to a national publication.
The entire FLEET FEET staff would like to thank our customers for giving us the opportunity to serve you.
FLEET FEET Runners Club
Hi, my name is Dave Slayden and I am the new president of the FLEET FEET
Runners Club. I have been a member for three years and I am very excited
for this new opportunity to be more involved.
I would like to invite everyone out to experience the FLEET FEET Runners Club. This is a great group of runners that gather together every Saturday morning to run and host fun social events throughout the year like the Flat Five race, an Ice Cream Social Run, the Pancake run, spring and fall fashion shows and a year-end Christmas party...just to name a few.
We also support different local charities and try our best to give back to the running community. As an avid runner and cyclist, I have found a great sense of friendship and support in this group.
Come check us out any Saturday or online and see how much fun you can have running with the FLEET FEET Runners Club!
FLEET FEET Sunset Social Runs are a Hit!
The daylight hours are dwindling, but your running buddy circle could be increasing by joining in the Sunset Social Runs at all FLEET FEET locations.
The kick-off to the Sunset Social Runs took place the week of November
1st, which brought us great weather and attendance to get the season
started. Thanks to all who joined in the fun! The Sunset Socials are
open to all abilities and free to participate, so grab your reflective
gear and a friend and join us at the FLEET FEET location of your choice!
St. Charles: Tuesdays, 6:30PM
Fenton: Wednesdays, 6:30PM
Chesterfield: Thursdays, 6:30PM
Remember the importance of reflective vests or apparel, headlamps and/or
flashing L.E.D. armbands for a safe and visible run. If you have any
questions, please contact
Kristen.
We hope to see you there!
Click on Photos above to enlarge.
Join us in celebrating the 4th Annual Dash to the Den 5K Run/Walk on Sunday, Dec. 6, presented by the Timberland Track and Field Team. This event will be held at Quail Ridge Park in Wentzville and is for all ages and furry friends! The race starts at 9:00AM.
Awards will be given to the top overall male & female finishers, as well as to the top three male and female finishers in the following age groups: 12 & under, 13 - 19, 20 - 29, 30 - 39, 40 - 49, 50 - 59, 60 & over. There will also be a pet and stroller division to include all members of your family. An awards ceremony will begin at 10:30AM.
You may register online. Registration is $20. Race day registration is available. Packet pick-up and race day registration is from 7:00AM-8:30AM. Long-sleeve T-shirts, breakfast and water will be given to all participants. For more information, please contact Ami Schulte or call 636-327-3988 x 27572.
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