Part of being a race ambassador is not only to represent this fabulous race but to also give us input and spread your journey throughout our city about this one-of-a-kind holiday race. As an ambassador, you will help spread the word about the event in your communities through your social media platforms and with local running groups. Whether you're a runner or walker, there are many perks of joining the America's Birthday 5K Ambassador Program. With your help, we will be able to reach a much broader audience and encourage more people to participate and keep moving.
In these times of uncertainty, we are planning on holding this event virtually. We will need our Ambassadors more than ever this year. Our ambassadors will inspire, motivate, engage, and inform our participants on all aspects on the event. Through posts about your own training, fueling, day-to-day lives you will help engage participants and get them motivated to stay active during this time.
America’s Birthday 5K
Saturday, July 4th, 2020
Partnering Charities: USO of Missouri
What We Are Looking For
We want our 2020 AB5K ambassadors to be enthusiastic about our July 4th race, have a strong social media presence and following whether it be Facebook, Twitter, or Instagram. We are looking for good communication skills, connections to the St. Louis running/sports community (running clubs, gym member, running stores – anywhere you can promote the race), and lastly, a commitment to our race!
If this sounds like you, continue below for perks and responsibilities.
Ambassador Perks
- Complimentary race entry into AB5K
- A custom AB5K Ambassador swag item
- Your bio and photo on the Facebook event page and Instagram story
- Unique discount/referral code to share with your friends, family, and followers
- Your own personal hashtag to promote yourself as well as the event
- Additional gift cards/prizes rewarded based on the number of registrants that use your unique promo code
- The ambassador with the highest registrants to use their code will receive the grand prize!
Ambassador Responsibilities
- RSVP “Attending” to the America’s Birthday 5K Facebook event
- Include “America’s Birthday 5K Ambassador” in at least one social media bio
- 1-3 posts a week on your social media platforms to help market/promote the event
- Repost/highlight price increases, swag reveal, finisher medal sneak peaks, and more!
- Create content about personal journey (training, apparel, race experience)
- Digital starter kit will be provided to you to create branded content
- Ambassadors must be willing to make their social media profiles public or, at least, their AB5K-related posts
- Actively use and promote the event hashtags - #AB5K #AmericasBirthday5K
- Have a positive presence on social media and help create a fun environment for all those virtual participants.
Timeline
- March 28th – April 5th | Applications Accepted
- April 7th | Race Ambassadors notified
- April 10th | Race Ambassadors announced
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